In this week's episode of the Youtube Marketing Challenge, you're going to learn how to create
content for your channel.
Welcome to the Youtube Marketing Challenge where you can earn thousands of dollars of
prizes like a Canon 600D and get half a million views to your channel in half a year. I'm
Justin from Five Minute Video Marketing. Let's get on with this week's tip.
This week's tip is all about content creation for your Youtube channel. First, let's begin
with some of the most popular types of videos that people make on Youtube. You can have
Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping
and drawings and of course, the most popular which is presenting in front of the camera.
Now that you know the sorts of videos that you can make, here's our 4-step formula to
help you make better videos for your business.
Step one is the Opener. This is the most important part of your video. Statistics show that most
videos are closed within the first 5 seconds of them starting. So you want to do something
that's going to capture the audience's attention straightaway. And this is what we call a Patter
Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like
a logo or like an animated title, you want to do something different. A great example
of Pattern Interrupt is simply just - "In this video, you're going to learn XYZ".
Step two is the Introduction. Now this is where you can put your branding. If you have
a nice animated logo for your title, that is great, you can use that. If you don't,
you can be creative. You can hold up a piece of paper with your logo. In this part of the
introduction, what you want to do is give out stuff like your name, your company, the
name of your TV show. So say for example - "Hi, my name is James and welcome to James' Mowing.
I'm the founder of James' Mowing Company and this show is all about how to cut your grass
the right way."
Step three is the Body of your show. This is where you give all the content that your
viewers want. A lot of keyword research in our previous video will help you decide what
you want this part to be about.
Step four is the Call To Action. Every video must have a strong call to action at the end
of it. There's no point making videos just for the sake of making videos. We must have
a purpose or a reason why you're making this video. So at the end of each video, make sure
you tell your viewers what it is you want them to do. Whether it is to subscribe to
your Youtube channel, to sign up to your email list or to buy a product or service that you
And finally, the most important rule about online video, the shorter the videos, the
better. We find videos that are about 2-3 minutes in length, perfect. And now, let's
get onto this week's challenge.
This week's challenge is to create a video using our 4-step formula. So that is Opener,
Branding, Body and Call To Action. Once you've filmed your video, make sure you leave it
as a video response down below this video with the title "Youtube Marketing Challenge:
Content Creation". As always, you're more than welcome to fill us in on your subscribers
and views. I'm Justin from Five Minute Video Marketing and here is the responses to last
So thanks for all your video responses last week. We can tell that last week's challenge
was a little bit tougher than usual because we only got 3 responses. We'd like to give
a really big shoutout to Seldomstatic because he found the the time to do the challenge
and post a video response even though he's moving house. Anyway, we hope that you'll
find this week's challenge a bit easier. We're really looking forward to see your content
videos next week.
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