SOLVEMEDIA

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good advertisements both get your attention and are memorable

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TV commercials were great things but you know what everyone's attention is moving

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to the Internet

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where there are no commercial breaks now advertisers and publishers on the

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internet still want your attention

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and so they fuel biz arms races advertising tactics to get

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and its kinda getting on our nerves seriously consumers ignore most to them

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publishers don't make much money on them and brand messages are not remember

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K here's the fact there is content I wanna pay attention to

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but there's also this human verification tool there's well and so I gladly type

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letters and did these confusing things called captures to prove that I am in

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fact human

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they take on average 14 seconds to crack in this activity

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happens around 200 eighty million times a day at a hundred twenty-four years

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have human attention

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every day all the while publishers and advertisers are dying for you to pay

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attention to their banner ads

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okay so the people over it solve media 5k

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let's put this down here where people are already engaged

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ho yeah I take out those scribbled letters and numbers

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and replace them with relevant brand messages that are easier to handle

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last year now look this kind of interaction gets twelve hundred percent

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greater message recall than a banner ad

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that is a whole lotta percent I mean hello

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what did we learn from our teachers write it down so you don't forget

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bright lesson the future of online advertising will require this type of

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cognitive approach

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and solve media is leading the charge seven seconds at a time

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check out more its of media dot com that last year

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