Click Image To Close

Essential School Supplies!


Brand Targets Demand for Affordable, High-Quality Products

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
“Excellerations™ products are intended to foster children’s inherent interest in learning. Our goal is to make the Excellerations™ brand of products instantly recognizable as ones that exceed a customer’s expectations..."

Monterey, Calif. (PRWEB) January 09, 2013

Responding to parents’ and teachers’ demands for quality early education products for school and home, Excelligence® Learning Corporation, dba Discount School Supply® , announces the addition of its new proprietary brand, Excellerations™. A market leader offering top-quality early education products at the lowest prices for more than 25 years, Discount School Supply created this brand as a natural extension to its broad proprietary product offering. The Excellerations™ brand features brand new items, along with teachers’ favorites that have been selected and designed to withstand years of daily classroom use. The Excellerations™ brand spans many categories, including math, science, language, social/emotional growth, dramatic play, active play and others.

Teacher’s activity guides, included in many Excellerations™ products, enable teachers and parents to make the most of every product and of every purchasing dollar. Affordable prices and value-added extras, such as sturdy, reusable storage containers, support teachers’ need for convenience and value. Excellerations™ products feature exciting graphics and hands-on tactile appeal. Cathy Adams, Senior Vice President of Merchandising and Product Development, explains, “Excellerations™ products are intended to foster children’s inherent interest in learning. Our goal is to make the Excellerations™ brand of products instantly recognizable as ones that exceed a customer’s expectations for quality, added value, educational appeal and usability at home and in the classroom. We want the customer to know that every product carrying the Excellerations™ logo will carry these important features.”

The launch of this brand is another step forward in the company’s strategy to provide both products and services that serve teachers more effectively. In 2012, Discount School Supply® began listing two applicable Common Core State Standards in its catalog to guide teachers in the selection of products in math, science, languages and asocial/emotional categories. On its Web site, the company may list even more appropriate standards. Excellerations™ products in those categories will be similarly supported.

Excellerations™ launches in the January Discount School Supply® catalog, available January 3, and on the company’s Web site. More than 100 products will be available at the launch date with more scheduled to join the Excellerations™ brand family later in 2013 and beyond. For more information, visit the Discount School Supply Web site. Excellerations™ products are available only from Discount School Supply.

Excelligence® Learning Corporation, dba Discount School Supply®, has been a leading developer, manufacturer, distributor and retailer of products for child care programs, preschools, elementary schools and families for more than 25 years. Based in Monterey, California, Excelligence® offers a broad array of products designed for classroom and home use, enhanced by its extensive proprietary product development program. Excelligence’s® mission is to help promote children’s education, and to support and enrich learning at school and at home by providing educators and parents with safe, top-quality products and resources.

# # #

If you would like more information about the Excellerations™ brand or information contained in this release, please call April Locke at 831.333.2549 or e-mail